Evangelism is Highly Theological
"Why is it that you call people to repent? Why do you call them to believe the Gospel? You cannot deal properly with repentance without dealing with the doctrine of man, the doctrine of the Fall, the doctrine of sin and the wrath of God against sin. Then when you call men to come to Christ and to give themselves to Him, how can you do so without knowing who He is, and on what grounds you invite them to come to Him, and so on. In other words it is all highly theological. Evangelism which is not theological is not evangelism at all in any true sense. It may be a calling for decisions, it may be a calling on people to come to religion, or to live a better life, or the offering of some psychological benefits; but it cannot by any definition be regarded as Christian evangelism, because there is no true reason for what you are doing apart from these great theological principles. I assert therefore that every type of preaching must be theological, including evangelistic preaching."
- Martyn Lloyd Jones, ‘Preaching and Preachers’, pg. 65.